Football is nothing without the fans
We connect the football fan community.
We document football communities. Starting with the UAE's supporters clubs.
We asked the fans.
Interviews filmed from May to the World Cup final, in Dubai and beyond.
- 400+fans interviewed
- 19nationalities represented
- 750+hours filmed
Money and meaning dominated what fans told us, raised more often than atmosphere, rivalry or the game itself.
Rivalry ran hot for ninety minutes and cooled the moment the whistle went, which is the opposite of how the sport is usually described.