The Reflective Football
The Reflective Football

The Reflective Football

Football is nothing without the fans.

LaLiga Nights está llegando a Dubái. Dinos a quién apoyas.LaLiga Nights is coming to Dubai. Tell us your club.Voting is open. Vote now.Voting is open. Pick the fans of the World Cup.

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Learn media. Practice media. One month, four seats.

A hands-on media course in Dubai, taught by Melo Doumani. AED 2,500 for the founding cohort. Rolling intake.

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We asked the fans.

Interviews filmed from May to the World Cup final, in Dubai and beyond.

  • 400+fans interviewed
  • 19nationalities represented
  • 750+hours filmed

Money and meaning dominated what fans told us, raised more often than atmosphere, rivalry or the game itself.

Rivalry ran hot for ninety minutes and cooled the moment the whistle went, which is the opposite of how the sport is usually described.

Read the reportSee the footage behind it